Karel Zelený

Tourism professional

E-Mail: me@karelzeleny.com
Mobile: +420 777 727 977
Web: www.karelzeleny.com


Welcome to my personal curriculum vitae. I have started my professional career as a tourist guide in Prague in 1998 and since then, I have developed myself mostly within tourism & hospitality.

During the last 20 years, I have had the opportunity to work for some of the leading companies in the market – like Kuoni, Czech-In, G2 Travel, etc. – and to learn a lot within different branch specializations.

I have lived in Berlin (Germany), am living now in Prague (Czech Republic), and am considering German as my second mother language. I am also used to work in an international environment, communicating with different nationalities and with business partners with different cultural background. It’s not always easy, but it helps me to understand other people and find the best way to conclude businesses on a win-win basis.

Professional Profile

I am experienced in marketing and PR. Within the last 10 years, I have been planning and executing various marketing and PR campaigns on both sides – client and agency. On agency’s side, I have been administrating advertising B2C campaigns for main players (tour operators) on the Czech market, i.e. EXIM, Fischer, Alexandria, Neckermann, etc. On client’s side I have planned, executed and supervised the yearly GNTO marketing campaigns, together with various PR activities (for/with journalists and influencers). Within G2 Travel I was also responsible for inhouse destination marketing (CZ, SK, HU) towards the sales offices in Asia and lately I am also more involved in B2B marketing with MICE tour operators.

The second major sector is travel trade (leisure & MICE). Since 2007 I am in business contact with tour operators/agents, hotels, tourist attractions, restaurants and other business owners in the CEE (Central & Eastern Europe) region, since 2019 also partially from the Middle East. Be it contract negotiation or re-negotiation with hotels/restaurants, acquisition of new tour operators for a destination, selling marketing packages to tourism offices and helping them to conquer a specified market – business negotiation is something I like a lot. And in combination with powerful marketing/PR tools I am happy to help organizations, destinations and business owners to succeed within foreign markets.

Recent Jobs

2019 – now

Market Manager CEE

Being the market manager in Central & Eastern Europe for the Ras Al Khaimah Tourism Development Authority, it means to develop four markets (Czech Republic, Poland, Slovakia and Hungary) in terms of raising the number of journeys to the Emirate. Along with these main markets, Romania is the upcoming market to be developed.

Key words:

  • B2B representation towards the travel trade
  • Product trainings & familiarization trips to destination with tour operators/agents
  • Trade events attendance (leisure and MICE)
  • B2B marketing activities (joint campaigns)

2017 – 2018

Destination Manager CEE

In the role of a destination manager at G2 Travel, one of the biggest wholesale tour operators in the World, I was responsible for contract negotiation and re-negotiation with restaurants, tourist attractions and other business owners in the Czech Republic, Hungary and Slovakia. I had also to find and acquire new business partners to deliver best possible services and attractions for clients from Japan and the Far East.

Key words:

  • Product development within the Czech Republic, Slovakia, Hungary
  • Contracting services and contract re-negotiation
  • In-house destination marketing for the three countries
  • Supplier relationship management

2012 – 2016

Czech Republic Sales and Marketing Office Director

One of the most forming occupations in my career was representative of the German National Tourist Office in the Czech Republic. It was a unique opportunity to develop the Czech market in terms of travelling to Germany – a neigbour country, yet not so well known as a holiday destination like for example Austria.

Key words:

  • Promotion of the travel destination Germany in the Czech Republic
  • Public Relations, Marketing (offline & online campaigns, B2B,B2C)
  • Setup and developing the social media accounts for Czech travellers
  • Services for German business partners and GNTB members
  • Cooperation with the Germany Embassy and other officials


I was curious when I have made the personality type test for the first time. I have repeated this after 2 years and surprisingly … I am still an ENFP (Personality type according to Myers-Briggs Type Indicator).

What does it mean? „ENFPs (Extraverted, iNtuitive, Feeling, Perceiving) are people-centered creators with a focus on possibilities and a contagious enthusiasm for new ideas, people and activities. Energetic, warm, and passionate, ENFPs love to help other people explore their creative potential. ENFPs are typically agile and expressive communicators, using their wit, humor, and mastery of language to create engaging stories. Imaginative and original, ENFPs often have a strong artistic side. ENFPs are sometimes referred to as Champion personalities because of their enthusiasm for helping others realize their dreams.“

(quote source)


I would love to say that I am the best one in every possible way, but nobody is perfect and I am not nobody:) So these are my skills. How I see them and how I got them confirmed by my business partners during the last years of professional life.

Business negotiation
Marketing communication
Public relations
Social media
Event management
Leisure travel
MICE travel
Team leadership


„As many languages you speak, as many times you are a human being.“

Czech - Native
German - Bilingual proficiency
English - Full professional proficiency
French - I will not die of hunger and thirst


Work life balance is the magic word of nowadays. And yes, I have also a life after work…although, sometimes it’s more likely a mixture of both.

Culinary experiences
Cultural experiences


Economics and Tourism

Classic education is one thing I have neglected in my life a bit more than I would like to. I have studied on two colleges in the Czech Republic, but quit both of them before the master degree because of job opportunities I had at the time. But I don’t regret these two decisions. Not taking the opportunity at the time, I would probably haven’t experienced so much more in my life…

Social Media

Copyright©Karel Zelený